The network marketing business has been and will continue to be a business built upon the strength of a interpersonal relationships. In this age of technology the advent of the online social network has greatly improved the speed and efficiency in which these relationships can be developed. Names like Facebook, Twitter and LinkedIn dominate the landscape, but there are also some great social networks that are much more targeted to the network marketing community as a whole.It is no secret that one of the most successful business building strategies is the recruiting of other network marketers. These individuals need no convincing that an MLM business is a wonderful vehicle of opportunity for personal financial independence. These individuals are serious about business building and generally have the track record to prove it.There is an old saying among avid fisherman that goes something like this: “If you’re going to catch fish, you have to go where the fish are.” That saying is just as relevant to an MLM business as it is to bass fishing. If you are serious about building a substantial business, then it is imperative that you begin spending time networking with other professional network marketers. Choosing focused social networks is a great starting point for this type of business building activity.There are three online social networks that are, in my opinion, must haves for anyone wanting to connect with other network marketers. These sites are geared toward the MLM and home business communities. Each of these sites has high traffic counts and offer great exposure for anyone who actively participates in their communities. In addition, each of these sites has additional tools that are meant to enhance and foster the whole relationship building process.BetterNetworkerBetterNetworker is built around the concept of professional development. Each month they offer business building tips and ideas from some of the top leaders in our industry. This site allows you to also develop lead capture forms and other personal branding tools to assist you in creating a market place identity for yourself. Members can connect through forums, blogs, videos and groups.MLM SocialMLM Social promotes itself as the social network for network marketers. This site is built around relationship building and the formation of social community. The site offers a robust profile section and also allows for members to post blogs and articles. The website also includes a community forum and an online chat feature.MyNetworkingProMyNetworkingPro is home business matching service, that is designed to help make the process of professional networking that much simpler. The profile of each individual is full featured allowing video, advertising, events and many other features not found on the other sites. This site also utilizes matching technology to introduce you to new home business professionals on a daily basis. Another feature of this site is that it can also be used as an additional business if a person so chooses.These three social networks are a great asset to any network marketer who is serious about connecting with other professionals in the MLM industry.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.